Local SEO Packages
LOCAL BASIC PACKAGE
$460 per month
For businesses to establish local online visibility with 5 targeted keywords and 2 additional citations created per month.
Key Features of Local SEO - Basic
Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 5 Keywords
Keyword Group: Maximum of 1
Monthly Search Volume (1,000 per group): Up to 1,000
KEY FEATURES:
- Dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
- Extensive pre-campaign site audit and keyword research, grouping, and mapping.
- Extensive On-Page optimisation, which includes web copywriting (1 page, 350 words) and the optimisation of up to 5 units of each of tags, headers, meta data, and URLs, among others.
- Rich snippet recommendations including breadcrumbs.
- Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
- Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
- Reports: Site Assessment Report, On-Page Report, Monthly Executive Summary Report
Month 1
- MONTH 1: CAMPAIGN SETUP AND OPTIMISATION
Account Research and Prep
- Website Audit
- Pages Optimised (5 pages)
- Keyword Research
- Keyword Grouping
- Keyword Mapping
Local Business Setup
- Google My Business Creation
- Yelp Listing Creation
- Bing Local Creation
- Yellow Pages Creation
- 5 Additional Business Listings
On-Page Optimisation
- SEO Road Map
- Blog Creation
- Webpage Copywriting (1 pages, 350 words per page)
- Title Tag Optimisation (5 titles)
- Meta Description Optimisation (5 meta description)
- Meta Keyword Optimisation (5 meta keywords)
- Domain Redirect Optimisation
- .xml Sitemap Optimisation
- Robots.txt Check
- URL Rewrites (5 URL rewrites)
- Broken Link Report
Rich Snippet Recommendations
- Breadcrumbs
Local Schema Implementation
- Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
- Map Schema
- Product Information Schemas
- Images and Logo schemas
Initial Off-Page SEO
- Magazine/News Placement (1 article)
Month 2
MONTH 2: GOOGLE TOOLS INTEGRATION
On Page Optimisation (Google Tools Integration and Testing)
- Google Analytics (GA) Account Creation
- Google Search Console (GSC) Account Creation
- Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
- Google Analytics Firing Test (up to 10 pages)
- Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
- Page Tags Definition and Testing (1 page tag per 2 events)
- Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
- Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
- Google Analytics Filtering (including referral filters and IP filters)
- 301 Page Redirection (up to 25 pages)
- 404 Error Correction (up to 25 pages)
- Internal Linking (5 links per 10 pages)
- Google Tools Integration Report
- Magazine/News Placement (1 article)
Monthly
MONTHLY (STARTING MONTH 3): OFF-PAGE SEO, CITATION BUILDING, AND RANK BUILDING
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to your site to provide the most ranking boost.
For Local Packages, we also build month-on-month additional local citations to increase business information consistency and local search relevancy.
- Blog Post Outreach (1 article)
- Magazine/News Placement (1 article)
- 2 Additional Local Citations
LOCAL SILVER PACKAGE
$740 per month
Ideal for businesses looking to increase influence with 10 targeted keywords and 5 additional citations created per month.
Key Features of Local SEO - Silver
Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 10 Keywords
Keyword Group: Maximum of 2
Monthly Search Volume (1,000 per group): Up to 2,000
KEY FEATURES:
- Dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
- Extensive pre-campaign site audit and keyword research, grouping, and mapping.
- Extensive On-Page optimisation, which includes Google tools integration and testing, web copywriting (up to 3 pages), and optimisation of up to 10 units of each of tags, headers, meta data, and URLs, among others.
- Rich snippet recommendations including breadcrumbs.
- Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
- Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
- Reports: Site Assessment Report, On-Page Report, Monthly Executive Summary Report.
Month 1
MONTH 1: CAMPAIGN SETUP AND OPTIMISATION
Account Research and Prep
- Website Audit
- Pages Optimised (10 pages)
- Keyword Research
- Keyword Grouping
- Keyword Mapping
Local Business Setup and Citations Creation
- Google My Business Creation
- Yelp Listing Creation
- Bing Local Creation
- Yellow Pages Creation
- 10 Additional Business Listings
On-Page Optimisation
- SEO Road Map
- Blog Creation
- Webpage Copywriting (3 pages, 350 words per page)
- Title Tag Optimisation (10 titles)
- Meta Description Optimisation (10 meta description)
- Meta Keyword Optimisation (10 meta keywords)
- Domain Redirect Optimisation
- .xml Sitemap Optimisation
- Robots.txt Check
- URL Rewrites (10 URL rewrites)
- Broken Link Report
Rich Snippet Recommendations
- Breadcrumbs
Local Schema Implementation
- Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
- Map Schema
- Product Information Schemas
- Images and Logo Schemas
Initial Off-Page SEO
- Magazine/News Placement (1 article)
- Blog Post Outreach (1 article)
Month 2
MONTH 2: GOOGLE TOOLS INTEGRATION
On-Page Optimisation (Google Tools Integration and Testing)
- Google Analytics (GA) Account Creation
- Google Search Console (GSC) Account Creation
- Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
- Google Analytics Firing Test (up to 10 pages)
- Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
- Page Tags Definition and Testing (2 page tags per 2 events)
Other On-Page Optimisation Strategies
- Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
- Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
- Google Analytics Filtering (including referral filters and IP filters)
- 301 Page Redirection (up to 25 pages)
- 404 Error Correction (up to 25 errors)
- Internal Linking (10 links per 10 pages)
- Site Speed Optimisation (for WordPress sites only)
- Google Tools Integration Report
Off-Page SEO
- Magazine/News Placement (1 article)
Monthly
MONTHLY (STARTING MONTH 3): OFF-PAGE SEO AND RANK BUILDING
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client's site to provide the most ranking boost.
For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
- Blog Post Outreach (2 articles)
- Magazine/News Placement (2 articles)
- 5 Additional Local Citations
LOCAL GOLD PACKAGE
$1,190 per month
For growing businesses that need improved local visibility and a wider reach that targets 20 keywords and 10 additional citations that are created per month.
Key Features of Local SEO - Gold
Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 20 Keywords
Keyword Group: Maximum of 4
Monthly Search Volume (1,000 per group): Up to 4,000
KEY FEATURES:
- Dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
- Extensive pre-campaign site audit and keyword research, grouping, and mapping.
- Extensive On-Page optimisation, which includes Google tools integration and testing, web copywriting (up to 7 pages) and the optimisation of up to 20 units of each of tags, headers, meta data, and URLs, among others.
- Rich snippet recommendations including breadcrumbs.
- Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
- Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
- Reports: Site Assessment Report, On-Page Report, Local Optimisation Report, Monthly Executive Summary Report.
Month 1
MONTH 1: CAMPAIGN SETUP AND OPTIMISATION
Account Research and Prep
- Website Audit
- Pages Optimised (20 pages)
- Keyword Research
- Keyword Grouping
- Keyword Mapping
- Google My Business Creation
- Yelp Listing Creation
- Bing Local Creation
- Yellow Pages Creation
- 20 Additional Business Listings
- SEO Road Map
- Blog Creation
- Webpage Copywriting (7 pages, 350 words per page)
- Title Tag Optimisation (20 titles)
- Meta Description Optimisation (20 meta description)
- Meta Keyword Optimisation (20 meta keywords)
- Domain Redirect Optimisation
- .xml Sitemap Optimisation
- Robots.txt Check
- URL Rewrites (20 URL rewrites)
- Broken Link Report
- Breadcrumbs
- Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
- Map Schema
- Product Information Schemas
- Images and Logo Schemas
- Magazine/News Placement (2 articles)
- Blog Post Outreach (1 article)
- Press Release Creation and Submission
Month 2
MONTH 2: GOOGLE TOOLS INTEGRATION
On-Page Optimisation (Google Tools Integration and Testing)
- Google Analytics (GA) Account Creation
- Google Search Console (GSC) Account Creation
- Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
- Google Analytics Firing Test (up to 10 pages)
- Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
- Page Tags Definition and Testing (4 page tags per 2 events)
Other On-Page Optimisation Strategies
- Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
- Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
- Google Analytics Filtering (including referral filters and IP filters)
- 301 Page Redirection (up to 25 pages)
- 404 Error Correction (up to 25 errors)
- Internal Linking (20 links per 10 pages)
- Site Speed Optimisation (for WordPress sites only)
- Google Tools Integration Report
Off-Page SEO
- Magazine/News Placement (1 article)
Monthly
Monthly (Starting Month 3): Off-Page SEO, Citation Building, and Rank Building
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client's site to provide the most ranking boost.
For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
- Blog Post Outreach (3 articles)
- Magazine/News Placement (4 articles)
- On-Site Blog Post Content (1 article)
- 10 Additional Local Citations
- PDF Creation and Submission
- Press Release Creation and Submission
- Video Creation (1 video, submitted to 3 sites)
LOCAL PLATINUM PACKAGE
$1,780 per month
Our most aggressive local package for businesses with tight local competition that targets 30 keywords and 15 additional citations that are created monthly.
Key Features of Local SEO - Platinum
Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 30 Keywords
Keyword Group: Maximum of 6
Monthly Search Volume (1,000 per group): Up to 6,000
KEY FEATURES:
- Dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
- Extensive pre-campaign site audit and keyword research, grouping, and mapping.
- Extensive On-Page optimisation, which includes Google tools integration and testing, web copywriting (up to 10 pages), and the optimisation of up to 30 units of each of tags, headers, meta data, and URLs, among others.
- Rich snippet recommendations including breadcrumbs.
- Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
- Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
- Reports: Site Assessment Report, On-Page Report, Monthly Executive Summary Report.
Month 1
MONTH 1: CAMPAIGN SETUP AND OPTIMISATION
Account Research and Prep
- Website Audit
- Pages Optimised (30 pages)
- Keyword Research
- Keyword Grouping
- Keyword Mapping
Local Business Setup
- Google My Business Creation
- Yelp Listing Creation
- Bing Local Creation
- Yellow Pages Creation
- 30 Additional Business Listings
On-Page Optimisation
- SEO Road Map
- Blog Creation
- Webpage Copywriting (10 pages, 350 words per page)
- Title Tag Optimisation (30 titles)
- Meta Description Optimisation (30 meta description)
- Meta Keyword Optimisation (30 meta keywords)
- Domain Redirect Optimisation
- .xml Sitemap Optimisation
- Robots.txt Check
- URL Rewrites (30 URL rewrites)
- Broken Link Report
Rich Snippet Recommendations
- Breadcrumbs
Local Schema Implementation
- Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
- Map Schema
- Product Information Schemas
- Images and Logo schemas
Initial Off-Page SEO
- Magazine/News Placement (2 articles)
- Blog Post Outreach (2 articles)
- Press Release Creation and Submission
Month 2
MONTH 2: GOOGLE TOOLS INTEGRATION
On-Page Optimisation (Google Tools Integration and Testing)
- Google Analytics (GA) Account Creation
- Google Search Console (GSC) Account Creation
- Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
- Google Analytics Firing Test (up to 10 pages)
- Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
- Page Tags Definition and Testing (6 page tags per 2 events)
Other On-Page Optimisation Strategies
- Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
- Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
- Google Analytics Filtering (including referral filters and IP filters)
- 301 Page Redirection (up to 25 pages)
- 404 Error Correction (up to 25 errors)
- Internal Linking (30 links per 10 pages)
- Site Speed Optimisation (for WordPress sites only)
- Google Tools Integration Report
Off-Page SEO
- Magazine/News Placement (1 article)
Monthly
Monthly (Starting Month 3): Off-Page SEO and Rank Building
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client's site to provide the most ranking boost.
For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
- Blog Post Outreach (4 articles)
- Magazine/News Placement (6 articles)
- On-Site Blog Post Content (2 articles)
- 15 Additional Local Citations
- PDF creation and submission
- Press Release Creation and Submission
- Video Creation and Submission (1 video, submitted to 3 sites)
Choose your Local SEO package and let's get started on building your local presence on the web.
What is the difference between Organic SEO and Local SEO?
- Organic SEO is location neutral. It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you're running a national campaign, or an e-commerce campaign, this is the perfect methodology for you.
- Local SEO targets local search specifically. This means that your audience is within a few kilometres from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geocentric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
How do I place my business in the Google Map pack?
Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.
What contributes to Local SEO?
- On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.
How many geo locations does your Local SEO packages target?
- Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5 km radius.
Why are citations important for Local SEO?
- Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; otherwise Google may display different data for your local business.
Tony Birch
CEO - Birch Books & BAS
"Great job on our website design and launch, and helping us develop an integrated digital marketing strategy."
Terry Bates
CEO - Meritus Minerals
"... very helpful in managing our digital assets and maintaining our online systems."
Rebecca Cooper
Owner / Manager - BFFs Cookies
“Thank you again for everything, it looks great.”